Digital intelligence empowers industry, fashion leads the future

The 17th China (Shiling) Leather Goods Festival and the first (2022) China International Luggage and Leather Goods Fashion Week kicked off on December 16 in Shiling, Huadu, Guangzhou. The event lasted for 6 days. A fashion feast that integrates the top exhibitions and sales of Chinese leather goods, professional competitions, popular releases, live broadcast of the opening, cloud exhibition hall, live broadcast of online celebrities and other activities.

With the theme of "digital intelligence empowers industry, fashion leads the future", this year's Leather Goods Festival adopts the method of "online festival + offline exhibition" to guide the industry to develop towards customization, fashion and branding. The event includes 1 "cloud opening ceremony", 2 forums, 3 signings, 4 trendy series, 5 product exhibitions and catwalks.

"Look at China for world leather goods, look at Shiling for Chinese leather goods." After more than 40 years of development, Shiling luggage and leather goods industry has become an industrial base with the highest degree of industrial agglomeration, the most complete industrial chain, and the strongest industrial supporting capabilities in the country and even in the world. At present, in the face of a new round of technological and industrial revolution, the Shiling leather goods industry is accelerating its transformation and upgrading, aiming to create a 100 billion-level "international, digital, "Greenization" fashion industry intelligent manufacturing base.

(1) "Two-wheel drive" of online festivals + offline exhibitions

Compared with the past, this year's Leather Goods Festival innovatively tried the form of "online festival + offline exhibition". Combining with the first (2022) China International Luggage and Leather Goods Fashion Week, we will provide domestic consumers with more high-value-added products that meet consumer expectations on major online shopping platforms through the live streaming of online celebrities, bringing consumers Come to a different consumption experience.

The method of "promoting production through sales" is also reflected in another link - the online cloud exhibition (international branch venue), with local leather goods and luggage enterprises in Shiling as the main exhibitors, taking the needs of buyers in RCEP and surrounding countries as the core, and using The digital exhibition platform provides enterprises with online communication and negotiation opportunities and precise matching services.

The exhibition lasted for three days, with about 50 exhibitors and 100 buyers from RCEP and surrounding areas visiting the exhibition. The categories of exhibits include fashionable women's bags, business and leisure men's bags, functional bags, luggage, etc. At the same time, through the digital marketing method of overseas live broadcast of the "Global Product Launch Conference", it breaks the limitations of time, space and manpower, allowing buyers to have a more interactive and intuitive business experience, which greatly improves the exhibition effect of enterprises. It also seeks a broader development space for the leather and leather goods industry.

Online shopping brings convenience to consumers across time and space, as well as a variety of shopping options and high-quality services, while offline exhibitions and sales activities allow consumers to fully enjoy the fun of shopping in a festive atmosphere. The offline leather goods and bags exhibition held in this Leather Goods Festival will be held in three major landmarks in Shiling: Shiling (International) Leather Goods City, Union Square live broadcast base and rural revitalization demonstration site "Xihuali" in Maling. According to the content and characteristics of different products, the three exhibition halls create a unique event atmosphere in the style of trendy fashion, vivid cartoons and creative petty bourgeoisie.

The Shiling (International) Leather City Fair with the theme of "Shiling Youth Power - Playing with Bags Planet" will introduce well-known domestic brands of leather bags and leather furniture, with creative themes such as "space roaming" and "thousands of bags" , adding elements of eating, drinking, playing, having fun, and shopping, to provide the masses with a wealth of festival activities. The radiant Shiling United Square live broadcast base, based on online celebrity live broadcast and product selection display, brings a series of personalized bags and high-end private customized leather goods to the public, and at the same time shows the unique personality and skilled skills of senior designers. There are colorful festive activities such as creative handicraft workshops, trendy night markets and amusement carnivals. "Xihuali" in Maling, with the theme of "Fashion Week at Car Tail Booth", is to experience the hottest camping style in the beautiful countryside and create a trendy exhibition and trade market for luggage and luggage.

The relevant person in charge of the Leather Goods Industry Research Center of Shiling Town said that the 6-day offline leather goods festival will combine "festival", "exhibition", "play" and "purchase". While promoting the vitality of the local business economy, it will also Promote the simultaneous expansion of online and offline market share of leather goods enterprises, and boost the rapid development of the industry.

(2) Gathering of big names to grasp the wind vane of the fashion industry

The leather and leather goods industry is a circular economy industry integrating technology and fashion. As one of the six major fashion industries in Guangzhou, Shiling leather and leather goods industry, how to maintain "sustainable fashion" and seize the opportunity in the future development trend with "sustainable innovation" First opportunity?

This year's Leather Goods Festival will set up two forums - "China Shiling Fashion Industry Think Tank Forum" and "Luggage Industry Cross-border E-commerce Forum", which gather doctoral experts in industrial transformation and planning, well-known domestic and foreign designers, brand marketing Experts, leaders of well-known platforms in the field of cross-border and e-commerce, and other domestic and foreign experts and scholars jointly discussed the development strategy of "internationalization, fashion, digitalization, and greening" of China Shiling Leather Goods, and conducted in-depth exchanges on sustainable development overseas and China. Practical experience, discussing the future of Huadu's fashion industry.

At the same time, three important signing ceremonies have been held: the signing of Kuaimai (Guangzhou) Digital Economy Industry Base, the signing of strategic cooperation between Shiling Town Government and Sichuan University Institute of Light Industry, and the appointment of experts from China Shiling Leather Goods Industry Think Tank.

The digital economy industrial base invested and constructed by Kuaimai Company will be signed and settled in Huadu. The project focuses on the live broadcast e-commerce sales business, gathers the upstream and downstream of the live broadcast e-commerce industry, forms a large-scale "people + goods + field" integrated live broadcast industry hub, and equips traditional industries with complete automated production facilities and workshops. The industry tailors the whole industry chain operation plan from production to sales, and realizes the settlement of external merchants. This will further optimize the layout of the Shiling leather case and bag industry cluster, promote the optimal allocation of resources in the cluster industry, and accelerate the construction of the leather case and bag industry into a contemporary, forward-looking and leading new smart industrial cluster.

The implementation of key projects has opened up development prospects for Shiling, and the rapid development of the industry requires more high-quality talents to join. In this Leather Goods Festival, the People's Government of Shiling Town and the School of Light Industry Science and Engineering of Sichuan University will sign a strategic cooperation agreement to carry out government-university cooperation, introduce talents, and realize resource sharing and complementary advantages. At the same time, the government of Shiling Town specially hired six experts and scholars to set up a think tank to establish an industry think tank to jointly make suggestions for the development of the leather and leather goods industry.

Brand catwalk, glamorous

From December 17th to 18th, in addition to the "signature" 2023/24 China International Shiling Leather Goods Fashion Trend Release and the 2022 "Leather Logo Cup" award-winning works catwalk, this leather leather goods festival will also present exciting events to audiences across the country. Two unrivaled catwalks for leather goods and luggage brands, two catwalks for new products by outstanding personal designers, live e-commerce "Luggage and Bag Lion King Contest", selection of top ten fashion brands in Huadu, selection of top ten Internet celebrity anchors and other series of activities; In addition, the online Shangyun Exhibition is a platform for major enterprises to connect with overseas merchants, display and interact with buyers, and open up the world stage.

The above news is reported by Chfine Case.