Luggages and cases are daily travel item that integrates practical functions and fashion attributes. With the increasing use of people's luggage, the market demand for luggage has increased significantly, and the industry is developing well. Therefore, more and more investors want to To join the luggage industry. Next, Chfine will tell you about the development trend of joining the luggage physical store.

Increasing market competition

        Big international brands have entered China one after another. Their highly competitive product advantages and mature business management models have allowed them to gain a place in the Chinese market, and have put enormous pressure on traditional domestic manufacturers. Now, at the top of the pyramid in the domestic luggage store franchise market, the price and profit are very high, and the market share is also expanding. However, domestic brands are more concentrated in the shallow level of price and channel. They have a large market share but low profit, and they can only win by volume. There are a few mid-to-high-end brands in the mid-range, but these brands lack individuality and appeal, and cannot resonate with consumers’ deep emotions. The homogeneity of products is serious, and everyone seems to be competing on the same single-plank bridge.

The general trend of e-commerce

        Since it is impossible for all enterprises in an industry to adopt e-commerce at the same time, those merchants who take the lead in using e-commerce will have advantages in price, output, scale expansion, market share and rule-making. , and the average cost of those late users or non-users is likely to be higher than the average cost of the industry.

        The transaction cost of e-commerce is low and the efficiency is high. Buyers and sellers conduct business activities through the Internet without the participation of intermediaries, reducing the relevant links of transactions. The seller can carry out product introduction and publicity through the Internet, avoiding a lot of expenses such as advertising and publishing printed materials in the traditional way. Buyers and sellers communicate supply and demand information in real time, making it possible to produce and sell without inventory, thereby reducing inventory costs to zero. The traditional trading platform is the ground store, and the e-commerce trading platform has greatly reduced the rent of the store. The network can gather the power of people, and easily gather a small amount of demand from various companies to place orders with manufacturers, so that the settled manufacturers can not only increase sales sharply, but also produce accurately.

        Some merchants in the leather goods, luggage and bags industry have already entered e-commerce first. Regardless of wholesalers or retailers, it would be a wise choice to enter e-commerce as soon as possible.

Hypermarkets are popular

        Not everyone will like to trade online, and there will still be a certain share in the traditional market, but reform is urgently needed. As store rents, transfer fees and operating costs are getting higher and higher, popular shops are becoming scarcer and harder to find, and some communities with a strong commercial atmosphere have gradually entered the sights of retailers. No matter which model you choose to operate, you need to achieve fine management. Whether the store can bring consumers a good feeling depends on the comprehensive quality of the store, and the comprehensive quality is formed by the accumulation of countless details. Therefore, perfect details The fine management of systematization, process and informatization is particularly important.

        The competition and challenges in the franchise industry of luggage physical stores are becoming more and more fierce, but at the same time there is still a considerable market space. Opportunities and challenges coexist. I believe that the Chinese luggage industry will usher in a spring in the future.