China is a major luggage manufacturing country to become one of the important global markets
The material of luggage is more diversified, leather, PU, polyester, canvas, cotton and linen and other textures of luggage to lead the fashion trend. At the same time, in the era of more and more flaunting individuality, simple, retro, cartoon and other types of styles from different sides to cater to the needs of fashionable people to promote their personalities. Luggage styles also by the traditional business bags, school bags, travel bags, wallets, small fragrant bags and other expansion.
The size of the luggage on the market is generally based on the airline (IATA) carry-on boarding box (hand luggage) and check-in box (checked baggage) size regulations as the standard. For example, Cathay Pacific Airways stipulates that the maximum size of each piece of checked baggage must be less than 158 cm on all three sides, while the maximum size of each piece of carry-on baggage must be less than 56x36x23 cm.
Under the push of global economic development and market demand, China's luggage industry has been developing rapidly in the past decade or so, and the growing market demand will bring most of the luggage enterprises on the track of rapid development.
China's bag industry in the world has taken the dominant position, not only the global manufacturing center, but also the world's largest consumer market. As the world's largest country in the production and manufacture of bags, China has thousands of bag production enterprises, the production of nearly one-third of the world's bags, its market share can not be underestimated.
From the viewpoint of business model, the domestic luggage market competition is fierce, business model to ODM / OEM, the industry chain is concentrated in the upstream auxiliary materials and midstream OEM. The main market players in China's bag manufacturing industry are processing manufacturers, professional manufacturers and brand operators.
From the point of view of the scale of sales revenue, bags for leather main industry subordinate subdivision one of the industry. As of the end of 2019, China's on-board luggage enterprises 1598, the cumulative sales revenue of 150.694 billion yuan, an increase of 2.98%. 2020 on-board luggage enterprises sales revenue of 141.905 billion yuan, a decline of 1.66%.
From the overall scale, China's luggage market volume is huge, in recent years in a period of sustained and accelerated growth. 2012-2020, China's luggage industry market size increased from 130.2 billion yuan to about 253 billion yuan, with an average annual compound growth rate of 9.96%, growth rate ahead of the global.
From the production area, the domestic production capacity is mainly concentrated in Guangdong Huadu Shiling, Zhejiang Pinghu, Hebei Baigou the three major luggage products gathering place; at the same time also gave birth to Haining Leather City, Shanghai Hongkou Leather Center, Guangzhou Leather City and other professional markets. These gathering places occupy about 70% of the output value of China's bags.
Luggage industry in coastal Guangdong, Fujian, Zhejiang, Shandong, Shanghai, Jiangsu, and inland Hebei, Hunan eight provinces are the most prominent development. China as the world's largest producer of bags, these eight provinces produced by the bag products occupy more than 80% of the national market share. In sharp contrast, the vast central and western regions of the bag industry development is seriously lagging behind.
At present, China's bags can be subdivided into three major market segments: travel luggage, leisure luggage, business luggage, 2021 China's travel luggage market size of 85.141 billion yuan, leisure luggage market size of 90.413 billion yuan, business luggage market size of 33.022 billion yuan.
Enterprises actively integrate resources, based on product quality, through effective management tools, the combination of luggage design, manufacturing and international trends, production of high-quality, unique features of the product, with the momentum of the economic rebound, domestic sales and exports at the same time, continue to consolidate the "both inside and outside" sales strategy, so as to win a place in the market! With the rising consumption level of urban residents, we will continue to strengthen our sales strategy.
With the rising consumption level of urban residents, the policy to stimulate consumption measures and the rapid advancement of urbanization, the domestic luggage market provides a broad space for development. The next 2023 years is still a great opportunity for the development of China's luggage industry.
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