As consumers have higher and higher requirements for product quality and brand image, packaging has become an indispensable part of marketing. Especially in the fields of daily chemicals, cosmetics, food and other fields, exquisite packaging design can enhance the value and attractiveness of the product, making consumers more willing to buy and use it.

Among them, EVA material packaging is widely used in the packaging of various products because of its lightweight, waterproof, shockproof and other characteristics. How to create a unique brand image and make products stand out among many similar products has become a question that every company needs to think about.

First of all, the packaging design needs to conform to the positioning and characteristics of the product. For example, for high-end cosmetic products, the packaging design needs to reflect a noble and refined temperament, using high-end materials such as gold and silver, so that consumers can feel the high-end quality of the product at the first time. For products such as snack foods, bright colors and cute shapes can be used to increase the fun and affinity of the product.

Secondly, the packaging design needs to be consistent with the brand image. Each brand has its own characteristics and style, and packaging design needs to be integrated with the brand image to form a unique style. For example, Coca-Cola’s red packaging design is consistent with its brand image, making it immediately recognizable as a Coca-Cola product.

Finally, packaging design requires attention to detail. Some small details can make the packaging design more refined and increase the quality and user experience of the product. For example, add some concave and convex textures to make the hand feel more comfortable; print the brand logo and product introduction on the packaging box to make it easier for consumers to understand and remember product information; add zipper and sealing designs to the packaging bag to facilitate consumers to save and store the product. Use of the product.

In short, exquisite EVA packaging design can make products more attractive and enhance product value and brand image. In packaging design, factors such as product positioning, brand image and details need to be considered to make packaging design more in line with consumer needs and brand characteristics.