Luggage case, also known as suitcase, trolley case. It is a box that is used to store items when you go out. It is one of the types of luggage. Usually the suitcase is used to place the clothes, personal care items and souvenirs needed on the journey. Suitcases belong to the luggage industry, so the development of the luggage industry also drives the development of the suitcase industry to a certain extent. Thanks to the demand for luggage brought about by the increase in travel and business trips, suitcases have become a product with rapid growth in the luggage market in recent years.

The consumption of suitcases is most obviously driven by the boom in domestic tourism. Consumers generally determine the size of suitcases based on the season and length of the itinerary. Due to the improvement of manufacturing technology content, the design also has its own merits. The suitcases with excellent quality, fashionable appearance and unique design are also worth a lot less than ordinary suitcases.

As we all know, in terms of product design and brand building, Chinese trolley case companies have always been a bit stretched in front of European and American powers. Enterprises, but there are very few luggage and bag companies that can make a name for themselves. In the leather industry, shoes and bags are sister industries. Although both are thriving, the height of shoe brands is far behind that of bag brands. There are more than 20,000 domestic luggage companies, and there are 1,252 enterprises above designated size, and the concentration is low.

Market Development Status of China's Trolley Case Industry in 2023

China is the largest producer and consumer of luggage in the world, accounting for about one-third of the global production of luggage. With the recovery of the international economy, the export volume of luggage is expected to further increase. With the growth of the number of domestic trips, the growth trend is still maintained. Compared with the mature suitcase markets in Japan, the United States, and Europe, China's suitcase industry is still developing, and there are certain differences. The population growth in Japan, the United States, and Europe is slow and the economic level is high. The market for suitcases has been saturated, and they have entered the stock market. The consumption is mainly based on product renewal and substitution. The consumption scale is small, the quality requirements are high, and the brand concentration is high. China's suitcase market is relatively large, and the demand is more diversified with different levels of regional economic development.

When the "tentacles" of fashion have extended to the suitcase market, for trendy people, suitcases are no longer just tools, but also a fashion accessory. CBNData's "Report" shows that the consumption proportion of trendy people on Tmall suitcases is gradually increasing, and the average unit price of trend followers is higher than the overall level, and they have strong spending power. Judging from the age distribution of trendy people, the proportion of post-90s is significantly higher than that of other generations. It can be said that the fashion trends of the younger generation will become an important guiding trend in the suitcase industry. Words such as IP, co-branded models, and brand cross-border are still popular in the fashion industry, and this trend has gradually been brought into the suitcase industry. Judging from the growth rate of co-branded product consumption, co-branded suitcase products are in a period of accelerated development. Consumption The growth rate is significantly higher than the overall Tmall suitcase industry.

The consumption of suitcases is most obviously driven by the boom in domestic tourism. Consumers generally determine the size of suitcases based on the season and length of the itinerary. The distribution of searches related to suitcases on Tmall shows that the demand for large and oversized suitcases is mostly during the Christmas season and the Spring Festival, while the demand for small suitcases is concentrated in July and August, the peak season of summer parent-child travel. Judging from the consumption trend of suitcase size, the proportion of suitcase consumption of 26 inches, above 28 inches and below 20 inches has increased, meeting more travel needs. With the growing popularity of the parent-child travel market, functional and interesting small-sized children's suitcases have become the new favorite of parent-child travel, and the market is becoming increasingly hot.

According to the statistical analysis of the "2022-2027 China Trolley Case Industry Market Panoramic Survey and Investment Value Evaluation Research Report" published by Zhongyan Puhua Industry Research Institute:

With the improvement of consumers' pursuit of quality of life, the development space of the luggage industry is wider, and customized, personalized and functional luggage will be the mainstream trend in the future. Scenario-oriented demand has promoted the development of sub-categories of the luggage industry. The consumption scenarios of the luggage industry include not only travel, but also home-related luggage and computer-related luggage. As the scene demand gradually subdivides and changes, it will become a consumer product with rigid growth. Young consumers pay more attention to the tonality and fashion of brands, their pursuit of international brands has declined, and their acceptance of national trendy products has increased significantly. This change in consumption trends has brought development opportunities for domestic luggage products. It is expected that The local luggage market has a large room for development.

In terms of major brands, my country's luggage industry belongs to the ant market, and the competition pattern is highly fragmented. The top brands are all high-end brands, and mainly global luxury brands occupy the main market. There are no well-known brands with the ability to harvest shares in the low-end market. With the continuous integration of domestic luggage companies, high-end head brands are expected to emerge in the future.

The demand of the international market has led to the diversification of the varieties of luggage and the diversification of fabrics and accessories in our country. my country's luggage industry has developed from the production of single leather fabrics in the 1950s and 1960s to bags that can process various materials such as textile fabrics, PP, PVC, PE, ABS, and metal. It is estimated that the global luggage market will reach 166.5 billion US dollars in 2023, a year-on-year increase of 9.41%; the Chinese luggage market will reach 246.9 billion yuan, a year-on-year increase of 10.13%. Compared with the markets of mature developed countries, my country's luggage industry market is still fragmented, and the industry concentration is expected to continue to increase. Against the background of increasing national strength and national self-confidence, and the maturity of the industrial chain, domestic manufacturing and independent brands will usher in important opportunities of the times.